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Structured Engagements
That Deliver Results
We operate where strategy, execution, and capability meet. Proven frameworks from global organisers, implemented directly and transferred systematically, so performance outlives the project.
The Alchemy Accelerator
Product Launch & Growth Marketing
Launch events that hit registration targets and build sustainable audiences.
Comprehensive event launch planning and execution for new events, scale-ups or market entries - from strategic positioning through to post-event measurement. This is the complete marketing engine for events to launch, expand or grow, particularly market entries where stakes are high and local knowledge is critical.
Engagement Model: Fixed-scope project (12-16 weeks) or ongoing growth partnership
Example Inclusions
Strategic Foundation: Event positioning, competitive differentiation, value proposition development for exhibitors/attendees/sponsors
Audience Strategy: Exhibitor and visitor profiling, database building, acquisition channel planning
Campaign Execution: Multi-channel campaigns (email, digital, content, PR), registration funnel optimisation, conversion tracking
Sponsorship Marketing: Sponsor value proposition development, package positioning, sales enablement materials
Launch Timeline: 12-16 week intensive programmes with clear milestones from announcement through post-event
Performance Measurement: Registration tracking, ROI analysis, attendee quality assessment
Alchemy Labs
The Strategy Foundation
Deep strategic work establishing how your event positions in market, combined with support for complex business development requiring marketing expertise - from competitive tenders through to government stakeholder management.
Essential for new launches, repositioning established events, winning strategic RFPs, or navigating multi-stakeholder environments.
Engagement Model: Fixed-scope strategic project (4-6 weeks) or per-RFP support with success-fee options.
Strategic Positioning
Market Landscape Analysis: Competitive intelligence, white space identification, market opportunity sizing
Audience Research & Profiling: Buyer personas, decision-maker mapping, psychographic analysis
Strategic Narrative Development: Core positioning, messaging architecture, brand story
Commercial Proposition: Value propositions for each audience segment, pricing strategy rationale
Go-to-Market Strategy: Market entry sequencing, channel prioritisation, partnership strategy
Business Development
RFP & Tender Response: Strategic proposal narrative development, marketing strategy sections for competitive bids, pitch deck creation
White-Label Agency Support: Strategic components strengthening agency RFP responses whilst maintaining their brand leadership
Stakeholder Management: Government relations strategy, venue partnership proposals, strategic alliance development
Strategic Documentation: Business cases, partnership proposals, board decision papers, investment justifications
Fractional Marketing Director
Senior Marketing Leadership Without Permanent Hire
Director-level expertise building your team's capability whilst delivering results.
Part-time marketing leadership providing the strategic direction, team development, and execution oversight your event business needs - without the cost or commitment of a permanent hire.
Engagement Model: Monthly Retainer.
Example Inclusions
Strategic Direction: Quarterly marketing plans, budget allocation, campaign frameworks, KPI setting
Team Leadership: Weekly check-ins, campaign oversight, mentoring, skills development
Stakeholder Management: Client meetings, board updates, investor presentations, partner coordination
Process Documentation: Marketing playbooks, campaign templates, workflow design
Vendor Management: Agency briefing, supplier coordination, quality assurance
Capability Building: Training programmes, skills assessments, team structure recommendations
On-Demand Counsel: Slack/email access for rapid decision support
The Foundry
Creative Production & Communications
Premium event marketing collateral without endless revisions.
Strategic creative production for event marketing materials - from brand identity through to campaign assets.
Led by senior marketers who write the brief on your behalf, and quality assess before it is returned to you, ensuring output lands right first time.
Engagement Model: Project-based with pricing per asset type and size.
Brand & Identity:
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Event brand development and guidelines
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Visual identity systems
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Logo design and brand applications
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Strategic messaging frameworks
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AI Copywriting prompts
Campaign Assets:
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Email campaign design and copywriting
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Digital advertising creative
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Social media content libraries
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Landing pages and microsites
Sales Collateral:
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Exhibitor prospectuses and sales brochures
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Sponsorship proposals and packages
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Floorplans and venue materials
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Attendee promotional materials
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Partnership proposals
Video & Multimedia:
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Event promo videos
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Testimonial capture
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Highlight reels
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Speaker announcement content
Core Expertise Areas
Marketing Alchemist transforms how ambitious event businesses in growth markets conceive, communicate, and commercialise their offerings - bringing the strategic intelligence and operational excellence of global tier-one organisers through integrated consulting that builds lasting institutional capability.
Strategic Positioning & Market Intelligence
We develop the strategic foundation that positions your events for success -from initial market analysis through to compelling commercial propositions that resonate with target audiences.
Event Launch & Growth Marketing
We plan and execute comprehensive marketing campaigns that drive attendance, sponsorship, and sustainable growth - from first announcement through post-event nurturing.
Organisational Capability & Team Development
We build institutional marketing capability ensuring your team operates independently at tier-one standards - through training, mentoring, documentation, and systematic knowledge transfer.
Strategic BD & Stakeholder Management
We support complex business development processes and navigate multi-stakeholder environments - from winning competitive tenders to managing government relationships and coordinating international partnerships.
Creative Production & Communications Strategy
We develop and execute integrated communications strategies with compelling creative that drives engagement - from brand identity development through to collateral production and media management.
Engagement Models
Project-Based
Fixed scope, clear deliverables, defined timeline. Perfect for launches, rebrands, or specific campaigns.
Fractional Retainer
Ongoing part-time leadership with monthly commitment. Ideal for teams needing consistent senior direction.
Partnership Model
White-label strategic support for agencies. Revenue share or success fees aligning incentives.
Consulting & Advisory
Strategic counsel for specific challenges without full execution.
Beyond the Essentials
The remedies shown here are our core offerings, but they are not the limit of what we provide.
If you need something more tailored such as one to one coaching, tool set up and training, AI agent creation, marketing workshops, bespoke templates, or custom training documents, simply reach out. We will explore your needs and design a solution that fits.
About Marketing Alchemist
Marketing Alchemist is a strategic marketing consultancy for the global event industry. We bring the systems, rigour, and creative intelligence of world-leading organisers to ambitious event businesses.
Our work bridges the gap between global standards and regional realities. We help organisations launch successfully in new markets, elevate marketing capability, and build internal systems that perform at scale.
Who We Work With
International Event Organisers
Global exhibition and conference companies with established portfolios launching new events or building regional marketing capabilities across GCC or APAC markets.
Government Entities & Semi-Government Organisations
Public sector bodies promoting economic development initiatives, hosting international conferences, or managing event portfolios requiring sophisticated marketing adapted for government standards.
Event Agencies & Production Companies
Regional agencies with strong operational delivery looking to win strategic tenders, elevate service offerings, and scale beyond founder capacity through white-label marketing expertise.
Regional Organisers & Venue Operators
Event companies and venue operators with strong government relationships building marketing capabilities to match their operational excellence and commercial ambitions.
Professional Associations & Industry Bodies
Organisations and professional societies hosting conferences that need to compete with commercial events whilst maintaining budget discipline and community authenticity.
Media Companies & Intelligence Providers
Publishing and data businesses hosting conferences as content franchises needing to professionalise delegate acquisition and sponsorship beyond editorial relationships and subscriber bases.