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What You Can Brief
Four categories that cover the full scope of event marketing. Each one delivers specific outputs, within a defined timeframe, at a fixed fee.
How it works
Marketing covers a lot of ground. These four categories make it easier to identify where your brief fits and what you'll get back.
Every engagement starts with a scoping conversation. You describe the challenge, Marketing Alchemist defines the deliverables, agrees a fixed fee and timeline, and produces the finished work.
Some briefs sit neatly within one category. Others span two or three. The scope is designed around what you need delivered, not around a rigid package structure.
The Alchemy Accelerator
Event Launch & Growth Marketing
Full marketing programmes for events that are launching, entering new markets, or scaling to the next edition.
The Accelerator is for events that need a complete marketing programme built. Whether that's a brand-new launch, a market entry, or an established event that's outgrown its current marketing approach, this is the structured engagement that takes it from strategy through to campaign delivery.
You'll receive a phased programme with clear milestones: strategic positioning, audience strategy, campaign architecture, channel planning, and execution support. The timeline is typically 12 to 16 weeks, though it flexes depending on the event cycle and how much of the execution your team handles internally.
Example Inclusions
Strategic Foundation: Event positioning, competitive differentiation, value proposition development for exhibitors/attendees/sponsors
Audience Strategy: Exhibitor and visitor profiling, database building, acquisition channel planning
Campaign Execution: Multi-channel campaigns (email, digital, content, PR), registration funnel optimisation, conversion tracking
Sponsorship Marketing: Sponsor value proposition development, package positioning, sales enablement materials
This is the right brief if:
You're launching a new event and need the marketing function built from scratch. You're taking an existing event into a new market and need locally calibrated strategy and execution. You're scaling an event that's hit a ceiling and need the marketing to match the commercial ambition.
Alchemy Labs
Strategic Problem-Solving
Standalone strategic projects that solve specific marketing challenges and deliver finished outputs.
Labs is for when you've got a defined problem that needs a strategic answer. It might be a positioning question, a data challenge, a comms architecture that's broken, or a market you don't yet understand. You brief the problem. Marketing Alchemist diagnoses it, scopes the deliverables, and produces the solution.
These are typically shorter, more focused engagements than the Accelerator. The output is a finished strategic deliverable: a document, a framework, a strategy, a plan. Something your team can pick up and act on.
What you'd typically receive
The deliverable depends entirely on the brief. Recent Labs projects have produced:
Market Landscape Analysis: Competitive intelligence, white space identification, market opportunity sizing
Audience Research & Profiling: Buyer personas, decision-maker mapping, psychographic analysis
Strategic Narrative Development: Core positioning, messaging architecture, brand story
Commercial Proposition: Value propositions for each audience segment, pricing strategy rationale
This is the right brief if:
You've got a specific strategic question that needs answering before your team can move forward. You need an external perspective on a marketing challenge you've been too close to.
Fractional Marketing Director
Senior Marketing Leadership Without Permanent Hire
Director-level expertise building your team's capability whilst delivering results.
Part-time marketing leadership providing the strategic direction, team development, and execution oversight your event business needs - without the cost or commitment of a permanent hire.
Engagement Model: Monthly Retainer.
Example Inclusions
Strategic Direction: Quarterly marketing plans, budget allocation, campaign frameworks, KPI setting
Team Leadership: Weekly check-ins, campaign oversight, mentoring, skills development
Stakeholder Management: Client meetings, board updates, investor presentations, partner coordination
Process Documentation: Marketing playbooks, campaign templates, workflow design
Vendor Management: Agency briefing, supplier coordination, quality assurance
Capability Building: Training programmes, skills assessments, team structure recommendations
On-Demand Counsel: Slack/email access for rapid decision support
The Foundry
Creative Production & Communications
Premium event marketing collateral without endless revisions.
Strategic creative production for event marketing materials - from brand identity through to campaign assets.
Led by senior marketers who write the brief on your behalf, and quality assess before it is returned to you, ensuring output lands right first time.
Engagement Model: Project-based with pricing per asset type and size.
Brand & Identity:
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Event brand development and guidelines
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Visual identity systems
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Logo design and brand applications
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Strategic messaging frameworks
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AI Copywriting prompts
Campaign Assets:
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Email campaign design and copywriting
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Digital advertising creative
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Social media content libraries
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Landing pages and microsites
Sales Collateral:
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Exhibitor prospectuses and sales brochures
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Sponsorship proposals and packages
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Floorplans and venue materials
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Attendee promotional materials
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Partnership proposals
Video & Multimedia:
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Event promo videos
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Testimonial capture
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Highlight reels
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Speaker announcement content
Beyond the Essentials
The remedies shown here are our core offerings, but they are not the limit of what we provide.
If you need something more tailored such as one to one coaching, tool set up and training, AI agent creation, marketing workshops, bespoke templates, or custom training documents, simply reach out. We will explore your needs and design a solution that fits.
Engagement Models
Project-Based
Fixed scope, clear deliverables, defined timeline. Perfect for launches, rebrands, or specific campaigns.
Fractional Retainer
Ongoing part-time leadership with monthly commitment. Ideal for teams needing consistent senior direction.
Partnership Model
White-label strategic support for agencies. Revenue share or success fees aligning incentives.
Consulting & Advisory
Strategic counsel for specific challenges without full execution.