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Marketing Alchemist -Privacy Policy

Last updated: October 2025

Marketing Alchemist respects your privacy and is committed to protecting the personal data you share. This Privacy Policy explains what data we collect, how it is used, and your rights under applicable data protection laws. It applies to all users of our website (www.marketing-alchemist.co) and clients engaging our services.

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1. Who We Are


Marketing Alchemist is a marketing consultancy based in Dubai, United Arab Emirates, operating globally. We work primarily with B2B clients across the UAE, UK, KSA, Singapore, and other international markets.
Contact: natalie@marketing-alchemist.co
Data Controller: Natalie Gurney, owner of Marketing Alchemist.

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2. Data We Collect


We collect the following categories of personal data:

  • Contact Information: name, company name, job title, business email, phone number, country/city.

  • Enquiry and Project Information: details submitted via forms or email, including business challenges, goals, and context relevant to consulting services.

  • Website Usage Data: IP address, browser type, pages visited, timestamps, and cookies.

  • Marketing Preferences: if you opt-in to receive communications.

This information is primarily business-related but treated as personal data under global laws where applicable.

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3. How We Collect Data

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  • Directly from you via forms, emails, meetings, or LinkedIn.

  • Automatically via cookies and analytics when you browse our website.

  • Through project documents or strategic briefs shared to receive services.

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4. Purpose of Processing


We use personal data to:

  • Respond to enquiries and provide services

  • Research and prepare strategies, proposals, and reports

  • Use tools (including AI) to generate or refine project deliverables under human supervision

  • Send marketing communications (only with consent)

  • Improve website and services

  • Comply with legal obligations (e.g. tax, contracts)

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5. Legal Basis for Processing


We rely on:

  • Consent – e.g. for newsletter subscriptions

  • Contract – to provide services you request

  • Legitimate Interests – e.g. to follow up with leads or improve our services

  • Legal Obligations – e.g. to retain invoices or meet UAE or international regulatory requirements

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6. Data Sharing


We do not sell or rent your data. We may share data with:

  • Service Providers – e.g. web hosting, analytics, CRM platforms, all bound by contracts to protect data

  • Trusted Collaborators/Subcontractors – only as needed for a project

  • Third-party Tools (including AI) – used strictly to fulfil your request; any strategic or customer data submitted is anonymised or generalised where possible and not retained for external training

  • Legal Authorities – if required for compliance or legal proceedings

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7. International Transfers


Your data may be processed outside your home country, including in the UAE, UK, EU, and US. We ensure appropriate safeguards (e.g. Standard Contractual Clauses, vendor due diligence) to maintain equivalent data protection across borders in line with GDPR, UAE PDPL, KSA PDPL, and Singapore PDPA.

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8. Data Retention


We keep personal data:

  • For active service relationships, and

  • As needed for legal, operational, or contractual purposes (typically up to 5–7 years for financial records)

  • We delete or anonymise data when no longer needed

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9. Your Rights


Depending on your jurisdiction, you may have rights to:

  • Access, correct, or delete your data

  • Restrict or object to processing

  • Withdraw consent (e.g. unsubscribe from emails)

  • Data portability (receive a copy in machine-readable format)

  • Lodge a complaint with a supervisory authority

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Contact natalie@marketing-alchemist.co  to exercise your rights.

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10. Security


We use secure systems, encrypted communication, and access control to protect your data. Any third parties we work with are also vetted for their security practices. In case of a data breach, we will notify affected parties and regulators as required.

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11. Cookies


Cookies are used for site functionality and analytics. By using our site, you consent to this use. You can manage cookies via your browser settings.

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12. Changes to this Policy


We may update this policy periodically. Material changes will be posted clearly. The current version will always be available on our website with the effective date.

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Questions? Contact Natalie Gurney at natalie@marketing-alchemist.co.

Your trust is important to us. We are committed to ethical, lawful, and transparent data practices in all our work.

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