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Strategy. Execution. Capability. An agency for ambitious event businesses.
Marketing mastery
Without the overhead
Hit registration targets. Build regional teams. Win tenders. Deliver professional event marketing that performs.
Marketing Alchemist is a Dubai-based consultancy providing senior-level strategy and execution on demand for events. Three capabilities in one place: strategic frameworks proven within global organisers, hands-on implementation that turns plans into measurable outcomes, and structured knowledge transfer that builds your internal capability.
Meet Natalie
Founder
Natalie Gurney is the Founder of Marketing Alchemist and brings fifteen years of senior marketing leadership from tier-one organisers including dmg events and Informa Markets.
She has directed international campaigns across energy, construction, design, and entertainment sectors, leading major exhibitions. Based in the UAE for over a decade, she combines deep knowledge of GCC & APAC business culture with first-hand understanding of the operational and commercial pressures shaping event marketing.
NNatalie founded Marketing Alchemist to make director-level event marketing available as productised project work, delivering the strategic outputs your team needs while building the internal capability to sustain them.
Four Ways to Get Started
Marketing covers a lot of ground. These four categories make it easier to identify where your brief fits and what you'll get back.
Every engagement starts with a scoping conversation. You describe the challenge, Marketing Alchemist defines the deliverables, agrees a fixed fee and timeline, and produces the finished work.
Who This is For
International Event Organisers
Government Entities & Organisations
Event Agencies & Production Companies
Regional Organisers & Venue Operators
Professional Associations & Industry Bodies
Media Companies & Intelligence Providers
Ready to Hit Your Targets?
Whether you're launching in new markets, building regional teams, or strengthening your marketing capability, the right expertise accelerates everything.
Book a discovery call and explore how fifteen years of tier-one event marketing experience translates to your ambitions.
