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Leveraging AI
AI is everywhere — but without the right guidance, it creates more noise than value.
This series is where we uncover the real secrets: how to turn raw tools into crafted artefacts, and how to blend the science of automation with the art of marketing.
Here you’ll find practical frameworks, prompt formulas, and strategic insights that help marketing managers, founders, and teams move faster and smarter without drowning in complexity.
We don’t chase hype. We forge mastery. Each article shows how


Stop the Slop: The Hidden Crisis Behind Exhibition Marketing’s AI Obsession | How to Develop Creative Marketing Briefs
In the fast-moving world of exhibition and conference marketing, a new normal has taken hold. Every LinkedIn feed now brims with promises of data-driven insight and AI-fueled intelligence. Yet, beneath the glossy veneer, a quiet sameness runs through it all. Campaigns sound alike, strategies blur into one another, and despite the new vocabulary, the outcomes feel oddly familiar. Shaping the future of [Insert Sector here].

Natalie Gurney
Aug 21, 20255 min read
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