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Regional Expansion
Regional expansion fails when organisers treat cultural differences as translation problems rather than operating system differences.
What works in Dubai fails in Riyadh. Singapore's stakeholder logic doesn't port to Tokyo. Government relationships in Abu Dhabi operate entirely differently from Kuala Lumpur.
These frameworks come from launching events across Gulf and Asia-Pacific markets where understanding cultural operating systems and navigating government stakeholder complexity.


The APAC-GCC Event Playbook: What Asia Can Teach Middle East Organisers | Operating Across Global Markets
Why do some events thrive across borders while others barely survive the flight? What Asia teaches Middle East organisers and visa versa, isn't a set of tactics. It's a mindset.
Events don't fail because the market wasn't ready. They fail because the organisers weren't ready to meet the market where it actually operates.

Natalie Gurney
Nov 12, 20256 min read
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