Exhibitor NPS jumped from minus 14 to plus 10 after COVID. Not because events improved overnight, but because people finally understood what they'd lost. Here's what that means for event marketing strategy and three ways to apply it.

In the fast-moving world of exhibition and conference marketing, a new normal has taken hold. Every LinkedIn feed now brims with promises of data-driven insight and AI-fueled intelligence. Yet, beneath the glossy veneer, a quiet sameness runs through it all. Campaigns sound alike, strategies blur into one another, and despite the new vocabulary, the outcomes feel oddly familiar. Shaping the future of [Insert Sector here].