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The Practitioner's Guide to Event Data Building: AI Prompts, Workflows and Validation
Event data acquisition divides into acquisition method, nurturing architecture, and validation protocol. Each component determines conversion velocity and cost efficiency. This guide provides operational frameworks and copy-paste prompts for systematic data building.

Natalie Gurney
Nov 17, 20258 min read


Stop the Slop: The Hidden Crisis Behind Exhibition Marketing’s AI Obsession | How to Develop Creative Marketing Briefs
In the fast-moving world of exhibition and conference marketing, a new normal has taken hold. Every LinkedIn feed now brims with promises of data-driven insight and AI-fueled intelligence. Yet, beneath the glossy veneer, a quiet sameness runs through it all. Campaigns sound alike, strategies blur into one another, and despite the new vocabulary, the outcomes feel oddly familiar. Shaping the future of [Insert Sector here].

Natalie Gurney
Aug 21, 20255 min read
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